Curating Journeys,
Crafting Legacies
Silken Routes connects discerning travelers to the world’s finest destinations through bespoke representation of luxury hotels, DMCs, and experiences.
Tailored Representation. Global Reach. Unforgettable Travel Experiences Begin Here.
Bespoke Connections
Tailored partnerships that align with refined travel expectations worldwide.
Curated Excellence
Only the finest hotels, DMCs, and private travel providers.
Advisor Focused
Empowering travel advisors with tools, insights, and ongoing engagement.
At Silken Routes, we believe luxury is not just a product, it’s a feeling, an experience, a story waiting to be told.
With a curated network of high-value travel trade partners, MICE agencies, PCO, and discerning leisure travellers, we act as your local brand ambassadors, opening doors to the right people, the right platforms, and the right conversations.
Whether you are a heritage property, a boutique retreat, a world-class resort, a DMC or a tourism board, we tailor our approach to reflect your DNA and bring you closer to the Australian and New Zealand traveller who seeks more than just a stay; they seek connection, culture, and authenticity.
We go beyond hotel representation; we are here to elevate your presence in the luxury market.
- Our vision
To redefine global travel representation through personalized, immersive, and luxury-driven partnerships and storytelling. To be the trusted bridge between extraordinary destinations and the travelers who value authenticity, culture and connection.
- Our mission
Our mission is to amplify your visibility and success through a personalised and strategic approach. We build meaningful connections, understand your story, and help your brand resonate with today’s most discerning travellers.
global reach
local expertise
our impact
Our Curated Collection of Exceptional Travel Experiences
Every journey begins with a carefully chosen partner, discover yours in our curated collection.
Australia & New Zealand
01
Australia
Australia’s outbound travel market has fully rebounded, with around 10 million Australians travelling internationally in 2024, matching pre-pandemic levels and spending an estimated AUD 73 billion abroad. Despite a population of just 27 million, Australians remain among the world’s most valuable travellers for destinations across Southeast Asia, Indonesia, Japan, North America, the UK, and Europe (notably France, Italy, Spain, and Greece).
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02
New Zealand
New Zealand, with a population of just 5 million, punches well above its weight as an outbound travel market. In 2024, 3.5 million trips were made abroad by New Zealanders, generating approximately US $4.3 billion in international tourism expenditure—equivalent to over NZD 6 to 7 billion, depending on exchange rates.
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4.9
2k+ satisfied customers
What makes us different
We build purposeful partnerships, elevate luxury brands, and deliver personalized support with passion, precision, and global perspective.
Personal Approach
Tailored strategies for every partner, focused on long-term value and trust.
Global
Network
Deep connections across luxury travel advisors, agencies, and high-end hospitality brands worldwide.
Storytelling
Power
We present your brand through immersive visuals, refined content, and strategic narrative.
During our time working together at Jumeirah Creekside Hotel, Siraj’s commercial leadership stood out from day one. His strategic approach to Sales & Marketing transformed how we positioned the hotel in both leisure and corporate markets. He was not only proactive in identifying revenue opportunities but also meticulous in execution, ensuring initiatives translated into measurable business results. His ability to cultivate relationships across international markets was exceptional, and I valued the professionalism and dedication he brought to the team every day.
Siraj brought a rare combination of market knowledge, creativity, and discipline to his role as DOSM at Al Baleed Resort Salalah. He was instrumental in driving high-value business from new source markets while strengthening our position in core segments. His marketing campaigns were always well thought out, aligned with our brand values, and delivered strong ROI. What impressed me most was his ability to motivate his team and his network of trade partners, ensuring everyone was aligned towards the same ambitious goals.
Siraj is a true sales leader who understands both the art and the science of hotel commercial strategy. At Sofitel Dubai Downtown, he consistently delivered results through a blend of strong market insight, deep client relationships, and a genuine passion for hospitality. He was equally comfortable negotiating with global corporate accounts as he was curating bespoke luxury packages for high-end leisure clients. His strategic vision helped position the hotel as a leader in a highly competitive market, and his professionalism made him a trusted partner to the entire executive team.
Siraj’s tenure at Anantara Al Jabal Al Akhdar was marked by bold initiatives and tangible results. He had a sharp eye for identifying untapped opportunities, whether in MICE, leisure, or niche luxury segments, and knew exactly how to tailor our message for different markets. His sales trips were meticulously planned and highly productive, generating strong leads and long-term partnerships. Above all, he is someone who delivers on promises, a quality that earns respect and trust from colleagues and clients alike.
Working with Siraj was always a seamless experience. As a client, I appreciated how well he understood our needs and how quickly he could align his hotel’s offering with the expectations of our luxury travellers. His communication was always clear, his responses timely, and his solutions creative. He didn’t just sell rooms, he sold experiences and that approach always resonated with our discerning clientele.
Siraj has an innate ability to understand market dynamics and align them with a brand’s strengths. As an airline partner, I saw firsthand how he leveraged air connectivity to open new opportunities for his properties. He is strategic, collaborative, and has a deep appreciation for how different players in the travel ecosystem can work together to mutual benefit. His professionalism and genuine relationship-building skills set him apart.
In all my interactions with Siraj, I found him to be a consummate professional with a strong commercial mind. He understands the value of strategic airline-hotel partnerships and knows how to leverage them to drive incremental business. He is articulate, market-savvy, and always comes to the table with ideas that are both practical and impactful. His collaborative approach made working together not just productive, but genuinely enjoyable.
Over the years, I have worked with Siraj across several properties, and he has always been a driving force in building our UK business. His understanding of the market, coupled with his ability to adapt each hotel’s positioning for the UK trade, consistently delivered strong results. Siraj made collaboration easy, always responsive, proactive, and willing to go the extra mile to ensure we had the tools and information we needed to sell effectively. His enthusiasm and professionalism made him a trusted partner, and I have no doubt he will bring the same energy and results to any brand he works
