New Zealand
New Zealand, with a population of just over 5 million, continues to outperform its size as a high-value outbound travel market. International departures have returned and in several sectors exceeded pre-pandemic volumes, supported by strong leisure demand and a growing premium travel segment.
New Zealand travellers demonstrate similar behaviour patterns to Australian travellers, with a strong preference for experiential, nature-based, luxury, and long-stay travel. Southeast Asia, the Pacific Islands, Europe, and selected long-haul destinations remain key outbound regions.
New Zealand outbound travellers are recognised for:
- High per-trip spend relative to population size
- Strong interest in bespoke and tailor-made journeys
- Growth in honeymoon, celebration, and milestone travel
- High engagement with specialist and luxury travel advisors
- Strong villa, resort, and immersive experience demand
Together, Australia and New Zealand represent a strategically important outbound region for luxury resorts and experiential hospitality brands seeking high-yield, long-stay, and repeat guests.